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Email examplesBrandsSouthwest AirlinesSale / discount

Southwest Airlines credit card offer

Promotes a Southwest Rapid Rewards credit card with an 80,000-point bonus and travel benefits. It leads with the offer and application call to action, followed by eligibility rules and detailed terms.

Southwest Airlines

Day 46 after signup

Earn 80,000 points + a complimentary seat benefit! 💺

Why it works

  • Lead with a concrete reward and a relevant travel benefit so readers can quickly understand the offer.
  • Place the application action before the extensive terms, while keeping eligibility and conditions available for readers who need them.

How it is built

  1. Travel benefit headline
  2. Offer and fee details
  3. Card benefits overview
  4. Application call to action
  5. Eligibility and legal terms
Email copy

Sit back, relax, and get 25% back on inflight purchases. View in web browser Log in | Enroll November 11 Book now | View all offers | Join Rapid Rewards® $99 annual fee.† Offer ends 12/2/2026. †Pricing & Terms Privacy notice *Offer details below This product is available to you if you do not have a current Southwest Rapid Rewards® Credit Card and have not received a new Cardmember bonus within the last 24 months. This does not apply to Business Card and Employee credit card products. Enjoy everything you love about flying Southwest Airlines. No blackout dates or seat restrictions when using your points* No change fees* Your points don't expire, a benefit of the Rapid Rewards program. Offer expires December 2, 2026 Apply now †Pricing & Terms Privacy notice *Offer details below Book hotel Book car View all offers Help Center Update preferences Download mobile app *Offer details: Offers may vary depending on where you apply, for example online or in a branch, and can change over time. To take advantage of this particular offer now, apply through the method provided in this advertisement. Review offer details before you apply. The credit card is not available to either (i) current Cardmembers of any Southwest Rapid Rewards® Credit Card, or (ii) previous Cardmembers of any Southwest Rapid Rewards Credit Card who received a new Cardmember bonus within the last 24 months. This does not apply to Cardmembers of the Southwest Rapid Rewards Business Card and Employee Credit Card. New Cardmember Bonus – 80,000 Points: To qualify, you must make $1,000 in purchases during the first 3 months from account opening. After qualifying, please allow 6 to 8 weeks for bonus to post to your Rapid Rewards® account. To be eligible for this bonus offer, your credit card account must be open and not in default at the time of fulfillment. Purchases are when you, or an authorized user, use a card to make purchases of products and services. However, the following types of transactions won’t count as purchases: balance transfers, cash advances, cash-like transactions including, but not limited to: travelers checks, foreign currency, money orders, wire transfers, cryptocurrency, other similar digital or virtual currency and other similar transactions; lottery tickets, casino gaming chips, race track wagers, or similar offline and online betting transactions; person-to-person money transfers and account-funding transactions that transfer currency, any checks that access your account, interest, unauthorized or fraudulent charges, and fees of any kind, including an annual fee, if applicable. First Checked Bag Free: The primary Rapid Rewards® Credit Cardmember and up to eight Passengers traveling on the same reservation are each eligible to receive their first standard checked bag free. Cardmembers should allow up to 14 days for card status to be updated in their Rapid Rewards account to be eligible for this benefit. To receive their first standard checked bag free, the primary Cardmember must include their Rapid Rewards number in their reservation. The first standard checked bag free is not available on flights booked with a partner carrier. Service charges for oversized, overweight, and extra baggage may apply. Cardmembers with A-List Preferred or A-List status or who purchase a fare that includes a free checked bag will receive the bag benefits associated with their Southwest Rapid Rewards® tier status or fare. Cardmembers who are already exempt from paying the charge for their first checked bag are not eligible for this benefit. Authorized users of Rapid Reward Credit Cards and employee cards of Rapid Rewards Business Credit Cards are not eligible for this benefit. Credit card account must be open and not in default to be eligible for this benefit. Chase is not responsible for the provision of or failure to provide the stated benefits and services. Standard Seat Selection Within 48 Hours Prior to Departure: When available, primar

Brand
Southwest Airlines
Industry
Other · Airline
Type
Promotional
Email
Sale / discount
Sent
Day 46 after signup
Sent at
Wed, 1:11 PM UTC
From
Southwest Airlines <southwestairlines@iluv.southwest.com>
CountdownSingle CTA
All sale / discount email examples

Breakdown

Main button
“Apply now”
Calls to action
1 button, 36 links
Length
2,425 words · 11 min read
Images
8
Layout
Multi-column · Text-heavy
Voice
Urgent
Language
English
Fonts
Trebuchet MS
Dark mode
No custom styles

Colors

  • #304cb2
  • #ffffff
  • #283152
  • #a4baf2
  • #8f8f8f
Blue emailsLight emails

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