Sotheby's onboarding

4 emails over 5 days, counted from the day we signed up.

Day 0First email
Email 1 · WelcomeWelcome to Sotheby's
Day 0Same day
Email 2 · OnboardingA Guide on How to Participate in Auctions
Day 33 days later

What each email does

Day 0First emailWelcomeWelcome to Sotheby'sSotheby's welcomes new subscribers and introduces its auctions, private sales, and buying and selling services. It encourages recipients to create an online account for tailored updates and access to auction results.
Day 0Same dayOnboardingA Guide on How to Participate in AuctionsSotheby's guides new subscribers through discovering auctions, registering to bid, placing bids, paying, and receiving purchases. It also explains selling through Sotheby's and points to its fixed-price marketplace.

OnboardingStart your collecting journeySotheby’s welcomes a new community member and explains the steps to start bidding, including registering to bid and confirming payment details.

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