Softr onboarding

7 emails over 5 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Softr, [First name] 👋 (+7 days free Business Plan)Pre-header: Build your first app in minutes. Start with AI or pick a template.
Day 0Same day
Email 2 · Activation nudgeIt's time to build your first app.Start with templates or explain in plain English and see your app built in less than 5 minutes.
Day 11 day later
Email 3 · Activation nudgeNot sure where to start? Use database templatesReady-made database templates to build your first app.
Day 21 day later
Email 4 · OnboardingReal-world inspiration for your projectSee how other people built their ideas in Softr
Day 31 day later
Email 5 · OnboardingWhat are you trying to build?Tell us. We'll show you exactly how to get there.
Day 41 day later
Email 6 · OnboardingOne tool to build, automate, and run your appNo Zapier, no n8n, no stitching tools together. It's all inside Softr.
Day 51 day later
Email 7 · Trial endingYour free Softr trial ends in 2 daysExtend your trial and keep access to Business plan features

What each email does

Day 0First emailWelcomeWelcome to Softr, [First name] 👋 (+7 days free Business Plan)Welcomes new users and explains two ways to build their first app: with AI or from a template. It highlights the free Business Plan trial and extra AI credits, then invites them to get started.
Day 0Same dayActivation nudgeIt's time to build your first app.Sent shortly after signup, the email notes that the recipient has not built an app yet and offers two ways to get started: an AI co-builder or a template. It also reminds them that their trial is underway.
Day 11 day laterActivation nudgeNot sure where to start? Use database templatesSoftr reminds a new user who has not built an app yet that database templates can provide a ready-made starting point. It also offers an AI co-builder as an alternative way to create a database.
Day 21 day laterOnboardingReal-world inspiration for your projectIntroduces templates and support resources to help a new user build a project in Softr. It also shares a customer example and invites the recipient to continue building.
Day 31 day laterOnboardingWhat are you trying to build?Mariam checks in a few days after signup and encourages the recipient to start building. She suggests templates or describing an app idea to Softr’s AI as ways to get started.
Day 41 day laterOnboardingOne tool to build, automate, and run your appMariam introduces Softr’s built-in app, data, and automation capabilities, then encourages the new user to build their first app as a starting point.
Day 51 day laterTrial endingYour free Softr trial ends in 2 daysSoftr reminds the recipient that their Business plan trial ends in two days and offers a seven-day extension. It outlines plan features and clarifies when billing begins and how to cancel.

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