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Email examplesSequencesSimpleBackups

SimpleBackups onboarding

4 emails over 5 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeYou’re in. Let’s make backups something you never worry about.
  2. Day 11 day later
    Email 2 · OnboardingWhat if your backups silently failed last night? (1/3)
  3. Day 32 days later

What each email does

  1. Day 0First emailWelcomeYou’re in. Let’s make backups something you never worry about.Welcomes the new subscriber to the free plan, explains what they can explore, and gives a short checklist for setting up their first backup. It offers a no-pressure free trial and invites them to reply for help.
  2. Day 11 day laterOnboardingWhat if your backups silently failed last night? (1/3)Laurent explains how SimpleBackups verifies backups and alerts users to failures. The email encourages new users to check their dashboard for confirmation that a recent backup worked.
Email 3 · OnboardingWhy backup emergencies need more than one person (2/3)
  • Day 52 days later
    Email 4 · OnboardingWe caught something before customers did (3/3)
  • Day 32 days later
    OnboardingWhy backup emergencies need more than one person (2/3)Laurent explains how a teammate can help respond to a server failure, then highlights shared alerts and recovery tools. It ends with a concrete setup step for inviting a teammate and configuring Slack alerts.
  • Day 52 days laterOnboardingWe caught something before customers did (3/3)A real customer story shows how SimpleBackups detected shrinking backups caused by an application bug. The email explains the issues the service monitors and reassures new users that it will alert them when something seems wrong.
  • See this sequence written for your brand

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