ShineOn onboarding

7 emails over 10 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeLet's get this side hustle goingHere's what I'd actually do first.
Day 0Same day
Email 2 · WelcomeWelcome to ShineOn - Your Account is Ready!
Day 22 days later
Email 3 · Activation nudgeThe thing nobody tells you about startingIt's not what you think is holding you back.
Day 42 days later
Email 4 · OnboardingWhy POD and not the other 50 thingsThere's one reason this model works for normal people.
Day 62 days later
Email 5 · OnboardingBut I'm not a designerNeither are most of our top merchants.
Day 82 days later
Email 6 · OnboardingWhat your first sale actually looks likeIt's not as dramatic as you think. And that's the point.
Day 102 days later
Email 7 · Activation nudgeHonest questionWhat's the plan if you don't start?

What each email does

Day 0First emailWelcomeLet's get this side hustle goingShineOn’s CEO introduces the print-on-demand service, its training resources, and its merchant community. He sets expectations for a short email series and invites the reader to explore starting a store.
Day 0Same dayWelcomeWelcome to ShineOn - Your Account is Ready!Confirms the recipient’s account is ready and provides login details with a reminder to change the temporary password. It closes with support information and a link to the account.
Day 22 days laterActivation nudgeThe thing nobody tells you about startingShineOn reassures a new user who has not started yet and encourages them to publish one product today. It frames the task as a simple way to overcome overwhelm, then includes a Shopify offer.
Day 42 days laterOnboardingWhy POD and not the other 50 thingsMichael explains how ShineOn’s print-on-demand model avoids upfront inventory costs and uses personalized gifts to create value. The email closes with an offer to start a Shopify store.
Day 62 days laterOnboardingBut I'm not a designerMichael addresses the concern that starting a ShineOn store requires design experience, then explains how templates and AI tools can help. The email encourages readers to start a Shopify store.
Day 82 days laterOnboardingWhat your first sale actually looks likeMichael explains the practical steps from choosing a niche to making a first sale, then points new users to a guided First Sale Challenge. The email also includes an offer for a Shopify trial.
Day 102 days laterActivation nudgeHonest questionA personal follow-up challenges the new subscriber to move from considering a side hustle to taking action. It promotes a structured First Sale Challenge and includes a lower-cost Shopify option.

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