Shapo onboarding

7 emails over 10 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome + discount?
Day 11 day later
Email 2 · OnboardingBoost Your Credibility with Testimonials! 🌟
Day 21 day later

What each email does

Day 0First emailWelcomeWelcome + discount?Shapo’s Head of Marketing welcomes the new subscriber, offers a time-limited discount, and shares a checklist for getting started with testimonials. A workspace button and a personal support note close the email.
Day 11 day laterOnboardingBoost Your Credibility with Testimonials! 🌟Shapo encourages new users to import testimonials as a first step, explains the available import options, and previews ways to use testimonials in the product. It offers help through live chat or email.

Activation nudgeCan I help you import your first testimonials?A co-founder checks in after signup because the recipient has not imported testimonials yet. He offers setup guidance and invites them to reply for help.

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