Rover welcome series

4 emails over 30 days, counted from the day we signed up.

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Day 26First email
Email 1 · WelcomeWelcome to Rover! 💚Learn more about Rover and find trusted, loving pet sitters near you.
Day 271 day later
Email 2 · Activation nudgeIt’s easy to book pet care on Rover—see how!Watch this simple video and get booking!
Day 281 day later

What each email does

Day 26First emailWelcomeWelcome to Rover! 💚Welcomes new subscribers to Rover and introduces its pet-sitting and dog-walking services. It explains the available care options and points readers toward starting a search.
Day 271 day laterActivation nudgeIt’s easy to book pet care on Rover—see how!Rover encourages the recipient to make a first booking with a short video and a sitter-search button. It also explains the different types of pet care available.

Feature tipYour pet’s in good hands with RoverProtectRover explains the protections and support included with services booked through its marketplace, including eligible vet-care reimbursement, screened sitters, and sitter updates.

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