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Email examplesBrandsRoverRe-engagement

Rover re-engagement email

Rover uses pet-parent trust and testimonials to encourage the recipient to search for local pet care services.

Rover

Day 29 after signup

See what pet parents are saying about Rover

Millions of pet parents put their trust in Rover.

Why it works

  • Lead with a clear trust signal to reduce hesitation before asking readers to act.
  • Keep the message focused on one next step, with a single prominent service-search call to action.
  • Use concise copy so the value proposition and action are easy to scan.

How it is built

  1. Trust-building statement
  2. Customer experience framing
  3. Service search button
  4. Delivery guidance
  5. Company and legal footer
Email copy

Sitters on Rover are trusted by millions of pet parents worldwide— see what they have to say about their experiences using Rover to find trusted, local pet care. Search pet care services Please add rover@e4.rover.com to your address book to make sure our emails are delivered to your inbox. Rover is an online marketplace that connects pet parents and local pet care providers. Pet care providers are neither employed nor endorsed by Rover. A Place for Rover, Inc. Rover.com | 711 Capitol Way S., Suite 204 | Olympia, Washington 98501 | USA Unsubscribe Privacy Statement Contact Us

Brand
Rover
Industry
Ecommerce · Pet care marketplace
Type
Lifecycle
Email
Re-engagement
Sent
Day 29 after signup
Sent at
Sat, 7:11 AM UTC
From
Rover.com <rover@e4.rover.com>
Sent with
Iterable
Social proofSingle CTA
All re-engagement email examples

Breakdown

Main button
“Search pet care services”
Calls to action
1 button, 9 links
Length
98 words · Under a minute
Images
6
Layout
Single column · Visual
Voice
Friendly
Language
English
Fonts
Arial, Avenir, Helvetica
Dark mode
Custom dark styles

Colors

  • #3151d4
  • #f2f2f2
  • #404347
Blue emailsLight emails

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