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Email examplesBrandsREISSProduct launch

REISS new arrivals email

Showcases the latest Atelier collection with evocative copy about its tailoring, fabrics, and silhouettes. Shopping links lead to the collection, new arrivals, and selected clothing categories.

REISS

Day 14 after signup

New arrivals from Atelier

Don’t miss the latest drop from this exquisite collection of elevated tailoring and day-to-evening pieces.

Why it works

  • Use sensory product details to establish the collection’s aesthetic before asking readers to shop.
  • Offer a direct collection CTA first, then provide broader new-arrival and category links for readers who want more options.

How it is built

  1. Browser view link
  2. Collection description
  3. Collection shopping button
  4. New arrivals links
  5. Category navigation
  6. Legal footer
Email copy

View in browser Sculpted silhouettes, intricate embellishments and the finest fabrics create a sense of understated luxury, while fluid draping and precise tailoring ensure effortless sophistication. SHOP ATELIER SHOP NEW ARRIVALS SHOP NEW ARRIVALS Further Inspiration DRESSES TOPS TROUSERS SUITS & TAILORING Copyright 2026 REISS. All rights reserved. You have received this email because the address you@example.com is subscribed to the REISS mailing list. If you don't wish to receive emails from us then we are sorry to hear it, but you can unsubscribe at any point. To ensure that our messages are sent straight to your inbox and not to your junk or bulk email folders please add donotreply@e.reiss.com to your address book. To contact us, click here. To find out more about our privacy policy, click here. Click here to unsubscribe. REISS Registered Office: 12 Picton Place, London, W1U 1BW Registered in England 2655347. VAT no. 240 1647 40

Brand
REISS
Industry
Ecommerce · Fashion
Type
Promotional
Email
Product launch
Sent
Day 14 after signup
Sent at
Fri, 11:10 AM UTC
From
REISS <donotreply@e.reiss.com>
Sent with
Mailgun
All product launch email examples

Breakdown

Main button
“SHOP ATELIER”
Calls to action
3 buttons, 24 links
Length
155 words · Under a minute
Images
10, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Arial, Helvetica Neue, Tahoma
Dark mode
No custom styles

Colors

  • #000000
  • #ffffff
Dark emails

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