Red Wing welcome series

5 emails over 14 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome—Let’s Get To WorkShop quality work boots today.
Day 22 days later
Email 2 · OnboardingBoots To Match Your AmbitionBrowse best-selling work boots.
Day 75 days later

What each email does

Day 0First emailWelcomeWelcome—Let’s Get To WorkWelcomes the subscriber with a message about durable, purpose-built work boots. It introduces shopping categories and points readers to fit specialists and local stores.
Day 22 days laterOnboardingBoots To Match Your AmbitionIntroduces best-selling work boots, explains the BOA Fit® System, and highlights accessories for long workdays. It directs readers to shop products or find a local store.

OnboardingFind Your Ultimate FitIntroduces Red Wing’s foot-mapping and specialist fitting experience, then points readers to boot categories, U.S.-made styles, and local stores.

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