Recess welcome series

5 emails over 7 days, counted from the day we signed up.

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Day 0First email
Email 1 · Welcomeget calm cool collected with Recesshere’s 20% off your first order
Day 11 day later
Email 2 · Welcomethere are many paths to calm with Recesstake your pick
Day 32 days later

What each email does

Day 0First emailWelcomeget calm cool collected with RecessA welcome email for new subscribers that presents a 20% discount on a first order. The visible message includes Recess’s location and an unsubscribe option.
Day 11 day laterWelcomethere are many paths to calm with RecessIntroduces Recess as a way to find calm and points readers to subscription options, product details, and a referral offer.

Onboardingnot to brag, but everyone loves RecessRecess uses customer reviews to introduce a new subscriber to the brand and build confidence in its products. The email also points to subscription and referral options.

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