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Email examplesSequencesRaaft

Raaft onboarding

6 emails over 8 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 Β· WelcomeWelcome to Raaft! πŸ›Ÿ 2 steps to save cancelling users
  2. Day 11 day later
    Email 2 Β· Activation nudgeLet Raaft reduce your SaaS churn πŸŽ‰
  3. Day 21 day later

What each email does

  1. Day 0First emailWelcomeWelcome to Raaft! πŸ›Ÿ 2 steps to save cancelling usersRaaft welcomes new subscribers, explains its churn-prevention tool and free plan, and outlines three steps to get started. The co-founder offers help by reply or through a free onboarding call.
  2. Day 11 day laterActivation nudgeLet Raaft reduce your SaaS churn πŸŽ‰Raaft follows up because the new user has not finished setup. The CEO offers a personal walkthrough and invites them to schedule a short call or reply for help.
Email 3 Β· OnboardingHow to build a cancellation flow
  • Day 42 days later
    Email 4 Β· Onboarding[First name], a customer was saved from cancelling
  • Day 84 days later
    Email 5 Β· OnboardingStruggling to retain users? Use an incentive!
  • Day 8Same day
    Email 6 Β· OnboardingStruggling to retain users? Use an incentive!
  • Day 21 day later
    OnboardingHow to build a cancellation flowRaaft shares five rules for building an effective cancellation flow, then offers practical integration advice and a free setup call.
  • Day 42 days laterOnboarding[First name], a customer was saved from cancellingExplains how Raaft can alert users when a customer is saved from cancelling and how to configure custom alerts through Zapier. It points users to the at-risk customers area and offers a call for help setting up a cancellation flow.
  • Day 84 days laterOnboardingStruggling to retain users? Use an incentive!Miguel shares a tip about using incentives to retain customers at the point of cancellation. He connects the advice to Raaft and invites the recipient to book a free setup call.
  • Day 8Same dayOnboardingStruggling to retain users? Use an incentive!Raaft shares a tip about using cancellation incentives to retain customers and offers a free call to help set up those offers.
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