Punchpass onboarding

8 emails over 13 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Punchpass! (plus a quick question)
Day 11 day later
Email 2 · OnboardingSoar to new heights with Punchpass
Day 21 day later
Email 3 · OnboardingNeed a hand with Punchpass? Let’s talk!
Day 53 days later
Email 4 · Activation nudgeCan Punchpass help you grow?
Day 72 days later
Email 5 · OnboardingVictoria’s true blue moves with Punchpass
Day 92 days later
Email 6 · Upgrade promptWe’d love to help you out
Day 123 days later
Email 7 · Trial endingWe’d love to have you at Punchpass
Day 131 day later
Email 8 · Trial endingThe best is yet to come!

What each email does

Day 0First emailWelcomeWelcome to Punchpass! (plus a quick question)Punchpass welcomes a new trial user, describes the two-week trial, and offers a call with the support team. The founder closes with a customer testimonial and a note about future check-ins.
Day 11 day laterOnboardingSoar to new heights with PunchpassVictoria shares trial tips, suggests creating a first class as a starting step, and points the new user to support resources. A customer testimonial adds social proof.
Day 21 day laterOnboardingNeed a hand with Punchpass? Let’s talk!Victoria checks in during the recipient’s trial and offers personal help setting up Punchpass, including a Zoom walkthrough. A customer testimonial reinforces the support offer.
Day 53 days laterActivation nudgeCan Punchpass help you grow?Punchpass shares customer testimonials to show how the platform supports fitness businesses, then encourages the recipient to continue setting up their trial. It also offers help and links to log in, schedule a call, or add a credit card.
Day 72 days laterOnboardingVictoria’s true blue moves with PunchpassVictoria introduces herself as a member of the onboarding and support team, sharing her experience switching a dance studio to Punchpass. She invites the recipient to ask questions, schedule a call, and complete account setup.
Day 92 days laterUpgrade promptWe’d love to help you outClaire encourages the recipient to continue using Punchpass after their trial, explaining the flexibility of its plans and how to choose one. A customer testimonial and links to sign up, add a credit card, or schedule a call support the invitation.
Day 123 days laterTrial endingWe’d love to have you at PunchpassVictoria reminds the recipient that their trial ends in two days and offers options to continue service, extend the trial, or get setup help. A customer testimonial supports the invitation to take the next step.
Day 131 day laterTrial endingThe best is yet to come!On the final day of the recipient’s trial, Punchpass thanks them for trying the service and invites them to continue with a paid account. It adds a customer testimonial and offers help by reply or call.

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