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Email examplesBrandsProwritingaidRe-engagement

ProWritingAid re-engagement email

The email encourages writers whose streak has ended to return and start a new one. It pairs reassurance about missed progress with a prompt to open ProWritingAid and a secondary mention of Story Critique.

Prowritingaid

Day 27 after signup

Take this opportunity—get your streak back on track

Progress isn’t linear 💪

Why it works

  • Acknowledge the lapse without blame, then reframe it as a temporary pause rather than lost progress.
  • Put the main action to return to the product before a secondary feature promotion, keeping the email's purpose clear.

How it is built

  1. Headline about restarting
  2. Reassurance about progress
  3. Primary return prompt
  4. Feature promotion
Email copy

View in browser   The story isn’t over Your streak may have ended, but your writing journey hasn’t. Every writer loses momentum from time to time. A missed week doesn’t undo the progress you’ve already made on your writing. Open ProWritingAid and start building your next streak. Open ProWritingAid Improve your draft with Story Critique Unlock my full report Log in | Help Center | Blog Copyright © 2026 ProWritingAid, All rights reserved. International House, 36-38 Cornhill, London, EC3V 3NG Rather not receive these emails? Unsubscribe from this kind of email here, update your email preferences here, or unsubscribe from all marketing emails here.

Brand
Prowritingaid
Industry
SaaS · Writing software
Type
Lifecycle
Email
Re-engagement
Sent
Day 27 after signup
Sent at
Mon, 7:43 PM UTC
From
ProWritingAid <noreply@hello.prowritingaid.com>
Sent with
Iterable
All re-engagement email examples

Breakdown

Calls to action
0 buttons, 18 links
Length
100 words · Under a minute
Images
4

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Support and unsubscribe links
Layout
Single column · Visual
Voice
Friendly
Language
English
Fonts
Arial, Georgia
Dark mode
No custom styles

Colors

  • #fcc4c5
  • #fef9f6
  • #0174b7
  • #161d1a
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