Proposable
Day 13 after signup
Plan Downgraded
Why it works
- State the trial’s end and the recipient’s new plan upfront so the email’s purpose is immediately clear.
- Show which features are no longer available before presenting the upgrade offer, making the next step relevant to the change.
- Keep the call to action focused on one upgrade button and pair it with a concise incentive.
How it is built
- Plan status update
- Free plan limit
- Unavailable features list
- Upgrade incentive
Email copy
Proposable Plan Downgraded [First name] [First name], Thank you for trying Proposable. Your 14-day Team trial has expired. You are now on the Free Plan, which includes 1 proposal per month. Some features are not available on your free plan: Connect to your crm (salesforce, hubspot, etc) Send proposals through your own email address Add attachements to your proposals Chat internally and with your recipients directly in your proposals Upgrade any time to reactivate these features. Upgrade now and get 20% OFF for the next 6 months! Upgrade Powered by Proposable 642 N. Madison Street Bloomington IN, 47404