Press Ranger weekly newsletter

Issue #119 Hey team, Happy Friday to everyone except Nvidia’s crisis control team. It must be a sad state of affairs trying to spin the fact that Jensen’s stepping down to spend more time with his attorneys. Turns out homie spent ten years making artificial intelligence because he was short on the regular kind. Too soon? Speaking of honeypots, OpenAI launched a new business dashboard on Tuesday to try and sell you ads out of the goodness of their hearts. Let's dive in... Claim your business on ChatGPT Guess what: you have homework. This week, OpenAI launched Businesses in ChatGPT. Think of it like your Google Business Profile, but for ChatGPT instead of Google. While this is clearly a stepping stone for them to sell us ads, you should do this right now because: It's free You can tell ChatGPT what to say about your brand (who knows if it will listen) They'll tell you how often your brand shows up on ChatGPT The last one is the important one. The new Business Hub is the first place we're seeing actual citation data from one of the foundation models. After looking at first-party data on mentions, clicks, and discovery topics for a bunch of brands, here are my takeaways: We get even less AI traffic than we thought. The average clickthrough rate is ~1.5% when your brand's website is listed in the answer. ChatGPT's offering is targeted at US e-commerce businesses. If you run one of those, I’d run a small ad test. This is just to sell ads... probably. OpenAI can’t sell you ads without showing you some numbers. That said, they could go further and give us a real AEO toolkit for free, which would undercut the AI tracking startups (Profound alone is valued at $1.8 billion). Google has spent the last year fighting the tools that scrape its rankings. Maybe OpenAI is skipping that fight by owning the data from day one? Your homework is to go claim your business. It’s free and it takes 5 minutes. If you want help analyzing your mentions dashboard, send me a screenshot. Go claim your business 📰 The blog got a redesign In other news, we just redesigned Press Ranger's blog. Turns out a weekly email is a terrible filing system, so everything I’ve ever yelled about is now on the blog. New sections include: Launches: a post for every big feature we shipped. Start with Press Ranger Labs or the MCP server. Guides: how to write, pitch, and distribute news for humans (and robots). AI Search: the whole How to Rank Anything on ChatGPT series in one place, from Part 1 to Part 8. Comparisons: how Press Ranger stacks up against other wires, and other AI-search-optimized lead pages. Go to the new blog 🥇 Success Stories Press Ranger users making headlines this week, with receipts: Here’s ChatGPT ranking MonetizeMore #1 for publisher ad tech, the same day their AdSense Policy Grader release went out (screenshot) Here’s ChatGPT calling Tandm the “strongest direct match” for mining hazard reporting software (screenshot) Here’s Copilot listing Austin Tenant Advisors first among “Top Austin Commercial Real Estate Firms for Tenants,” citing Business Insider (screenshot) We got HiBob the #1 spot in BusinessCloud’s Best HR software for UK companies with EU employees 2027 (DA73). ChatGPT named it “Best overall” the same day (screenshot) Want to see your name in the bright lights? Publish a press release or fill out the application form for Press Ranger DFY Services. Wholesale press release distribution All three of you still reading better be laughing. Now go do your homework. Let's make headlines together, Steve Chief Ranger Press Ranger Visit Press Ranger Press Ranger PO Box 4671, 94116, San Francisco This email was sent to you@example.com You've received it because you've subscribed to our newsletter. View in browser | Unsubscribe