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Email examplesSequencesPottery Barn Kids

Pottery Barn Kids welcome series

6 emails over 12 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · Welcome👋 We’re so glad to meet youExplore our curated collections of furniture, bedding and decor for babies to big kids.
  2. Day 0Same day
    Email 2 · WelcomeWelcome to Pottery BarnNever miss a sale or new inspo
  3. Day 22 days later

What each email does

  1. Day 0First emailWelcome👋 We’re so glad to meet youWelcomes a new subscriber and introduces curated furniture, bedding, and decor for children. The message also includes rewards-card information and email preference links.
  2. Day 0Same dayWelcomeWelcome to Pottery BarnWelcomes the subscriber and promises updates about sales and decorating inspiration. The footer includes promotional terms and email preference options.
Email 3 · OnboardingFREE design help, wherever you need itAny room, any project—online or in person
  • Day 97 days later
    Email 4 · OnboardingWelcome to The Toy Shop ✨Shop top toys by age, from baby to big kid.
  • Day 101 day later
    Email 5 · OnboardingLet’s design a space they’ll love ❤️Bring your vision to life with free design help.
  • Day 122 days later
    Email 6 · Feature tipGet expert design help without leaving home 💻Book a free virtual appointment with our Design Crew.
  • Day 2
    2 days later
    OnboardingFREE design help, wherever you need itIntroduces free design help available online or in person, alongside a selection of home products and promotional details.
  • Day 97 days laterOnboardingWelcome to The Toy Shop ✨Introduces Pottery Barn Kids’ toy assortment and points shoppers toward top toys by age. The email showcases a range of products alongside promotional and rewards information.
  • Day 101 day laterOnboardingLet’s design a space they’ll love ❤️Introduces free design help for creating a space for a child, alongside featured Pottery Barn Kids products and rewards information.
  • Day 122 days laterFeature tipGet expert design help without leaving home 💻Introduces Pottery Barn Kids’ free virtual design appointments and invites readers to book expert help from home. Product listings and promotional disclosures appear alongside the service message.
  • See this sequence written for your brand

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