Postpone onboarding

7 emails over 11 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeYou just unlocked 12 platforms in one dashboard
Day 11 day later
Email 2 · Activation nudge2 minutes to your first scheduled post
Day 21 day later

What each email does

Day 0First emailWelcomeYou just unlocked 12 platforms in one dashboardWelcomes the new subscriber and introduces Postpone's supported social platforms and key tools. It points readers to setup resources and offers direct help from the founder.
Day 11 day laterActivation nudge2 minutes to your first scheduled postPostpone reminds a new user to connect a social account, framing setup as a quick step toward scheduling and managing social media. It outlines key benefits, gives setup instructions, and offers help from the founder.

Activation nudgeHow to schedule your first post with PostponePostpone notices that the new user has not scheduled a post and gives a short step-by-step guide to doing so. It highlights supporting features and invites the user to reply for help.

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