Postly onboarding

7 emails over 8 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Postly, [First name] [First name]
Day 0Same day
Email 2 · WelcomeWelcome to Postly: start with your first postConnect one account, then select the channels you want Postly to publish to.
Day 0Same day
Email 3 · OnboardingPostly: Connect your first publishing accountConnect one account, then select the channels you want Postly to publish to.
Day 22 days later
Email 4 · OnboardingPostly: Connect your first publishing accountConnect one account, then select the channels you want Postly to publish to.
Day 31 day later
Email 5 · OnboardingPostly: Connect your first publishing accountConnect one account, then select the channels you want Postly to publish to.
Day 74 days later
Email 6 · Trial expiredYour Postly trial ended: continue from your next stepConnect one account, then select the channels you want Postly to publish to.
Day 81 day later
Email 7 · Upgrade promptMake room for your next week of content

What each email does

Day 0First emailWelcomeWelcome to Postly, [First name] [First name]Welcomes new users and introduces Postly’s social publishing, automation, AI, bio page, and analytics tools. It directs them to their workspace and provides links to documentation, demo videos, support, and product updates.
Day 0Same dayWelcomeWelcome to Postly: start with your first postWelcomes the new user and recommends connecting an account as the first step. It briefly explains scheduling and campaign features, notes the trial end date, and offers help.
Day 0Same dayOnboardingPostly: Connect your first publishing accountGuides a new user through connecting their first publishing account and explains how to start scheduling posts. It also notes the trial end date and offers a way to get help.
Day 22 days laterOnboardingPostly: Connect your first publishing accountGuides a new user to connect their first publishing account and explains how scheduling and campaigns can help them get started before the trial ends.
Day 31 day laterOnboardingPostly: Connect your first publishing accountGuides a new user to connect their first publishing account and explains how Postly can help them create, schedule, and organize posts. It also notes when the trial ends and offers a way to get help.
Day 74 days laterTrial expiredYour Postly trial ended: continue from your next stepPostly tells the recipient their trial has ended and that setup is 25% complete. It explains how to continue publishing and invites them to restore access with Pro.
Day 81 day laterUpgrade promptMake room for your next week of contentPostly encourages the recipient to upgrade to Pro, highlighting unlimited scheduled posts and more room to grow. It repeats the upgrade call to action and explains how to opt out of marketing emails.

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