PodPitch onboarding

15 emails over 10 days, counted from the first email.

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Day 0First email
Email 1 · Activation nudgere: need help w/ PodPitch?
Day 0Same day
Email 2 · Activation nudgeYou were one step away
Day 0Same day
Email 3 · Activation nudgeYou were one step away
Day 11 day later
Email 4 · Activation nudgeDid something break?
Day 1Same day
Email 5 · Activation nudgeDid something break?
Day 1Same day
Email 6 · Activation nudgere: need help w/ PodPitch?
Day 32 days later
Email 7 · Activation nudgeThe math on your plan
Day 3Same day
Email 8 · Activation nudgeThe math on your plan
Day 52 days later
Email 9 · Activation nudgeNervous? Talk to a human first
Day 5Same day
Email 10 · Activation nudgeNervous? Talk to a human first
Day 61 day later
Email 11 · Activation nudgedidn't see your name
Day 71 day later
Email 12 · Activation nudgeThe three things people worry about
Day 7Same day
Email 13 · Activation nudgeThe three things people worry about
Day 103 days later
Email 14 · Activation nudgeWho this works best for
Day 10Same day
Email 15 · Activation nudgeWho this works best for

What each email does

Day 0First emailActivation nudgere: need help w/ PodPitch?Peter follows up after the recipient started but did not finish setting up a PodPitch account. He offers to answer questions or help on a quick call.
Day 0Same dayActivation nudgeYou were one step awayThe email reminds the recipient to finish setting up their PodPitch account by choosing a plan. It explains what happens next and offers a way to speak with a person first.
Day 0Same dayActivation nudgeYou were one step awayNeal reminds the recipient that they started setting up PodPitch but have not chosen a plan. The email explains what happens after setup and offers a way to talk with a person first.
Day 11 day laterActivation nudgeDid something break?Neal checks in after the recipient stopped during signup, names common reasons they may have paused, and offers personal help alongside a button to finish setup.
Day 1Same dayActivation nudgeDid something break?Neal checks in after the recipient stopped during signup before choosing a plan. He invites them to reply with a question or technical issue and provides a button to finish setup.
Day 1Same dayActivation nudgere: need help w/ PodPitch?Peter follows up after the recipient began creating a PodPitch account but did not finish. He offers to answer questions or help them get started.
Day 32 days laterActivation nudgeThe math on your planNeal makes the case for PodPitch by comparing its potential value with the time required to pitch podcasts manually. He invites the recipient to discuss pricing and encourages them to finish setup.
Day 3Same dayActivation nudgeThe math on your planNeal explains the potential value of booking a podcast interview, acknowledges that price may be a concern, and invites the recipient to finish setting up PodPitch.
Day 52 days laterActivation nudgeNervous? Talk to a human firstNeal acknowledges that a new user may hesitate at the card step and offers a short call to answer questions. The email also invites the recipient to finish setting up their account.
Day 5Same dayActivation nudgeNervous? Talk to a human firstNeal offers a short conversation with the team to answer questions about PodPitch before the recipient finishes setup. The email acknowledges hesitation at the card step and invites the recipient to reply to a person.
Day 61 day laterActivation nudgedidn't see your namePeter checks in because the recipient has not started onboarding, addresses common reasons for delaying setup, and offers personal help.
Day 71 day laterActivation nudgeThe three things people worry aboutNeal addresses three common concerns about using PodPitch and reassures the recipient that their plan choice is saved. The email invites them to finish setting up their account.
Day 7Same dayActivation nudgeThe three things people worry aboutNeal addresses common concerns about using PodPitch and reassures the recipient that support is available. The email reminds them their plan choice is saved and invites them to finish setup.
Day 103 days laterActivation nudgeWho this works best forNeal explains who PodPitch is best suited for and why ongoing outreach can become easier over time. He invites the recipient to finish their saved setup or reply if the service is not a fit.
Day 10Same dayActivation nudgeWho this works best forNeal explains who PodPitch is best suited for and encourages the recipient to finish their saved setup. He invites a reply from anyone who is not a good fit.

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