picdrop onboarding

8 emails over 10 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to picdrop
Day 0Same day
Email 2 · OnboardingPersonal picdrop onboarding call?Get a free personal onboarding call to set up your picdrop account, answer your questions, and tailor everything to your workflow.
Day 11 day later
Email 3 · OnboardingWhy we built picdropWe created picdrop to fix clunky workflows and help your clients experience your photos with clarity, ease and that wow moment.
Day 21 day later
Email 4 · OnboardingGet started with your client workflow in just a few minutesDiscover how picdrop streamlines image approvals in 3 simple steps and explore tips to get the most out of your account.
Day 31 day later
Email 5 · OnboardingSpend less time searching, more time editingLearn how to pull your clients’ picdrop selections straight into Lightroom, Capture One and other tools in seconds.
Day 52 days later
Email 6 · Onboardingpicdrop: 2 modes – 1 powerful toolDiscover how collaboration and presentation modes help you impress clients, streamline approvals, and showcase your images beautifully.
Day 61 day later
Email 7 · Activation nudgeNo files sent yet
Day 104 days later
Email 8 · Trial endingYour trial period will expire soon

What each email does

Day 0First emailWelcomeWelcome to picdropWelcomes the new user, explains the free trial period, and provides login details. It points to a first-steps tutorial and support resources.
Day 0Same dayOnboardingPersonal picdrop onboarding call?A team member offers a free 15-minute call to help new users set up picdrop and adapt it to their workflow. It also points readers to self-serve help and tutorials.
Day 11 day laterOnboardingWhy we built picdroppicdrop explains the workflow problems that inspired its photo gallery platform and the client experience it aims to create. It introduces the team’s mission and thanks the reader for trusting picdrop with their work.
Day 21 day laterOnboardingGet started with your client workflow in just a few minutespicdrop introduces a short series of tips to help new users get more from their account. This email focuses on setting up a client workflow for reviewing and selecting images.
Day 31 day laterOnboardingSpend less time searching, more time editingKatharina introduces a way to find clients’ selected images in Lightroom, Capture One, and other tools. She points new users to the academy, FAQ, and support for more help.
Day 52 days laterOnboardingpicdrop: 2 modes – 1 powerful toolKatharina introduces picdrop’s collaboration and presentation modes, explaining how each supports a different client workflow. The email points new users to help resources and offers direct support.
Day 61 day laterActivation nudgeNo files sent yetpicdrop checks in because the new user has not sent any files yet. It offers help, points to a first-steps tutorial, and reminds them where to find their account.
Day 104 days laterTrial endingYour trial period will expire soonpicdrop reminds the recipient that their free trial will expire soon and encourages them to choose a plan to keep using the service.

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