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Email examplesBrandsPhase EightSeasonal campaign

Phase Eight Black Friday offer

Promotes 30% off full-priced items with a deadline, and invites customers to a party collection launch at selected stores. It also highlights delivery information and discounted clothing categories.

Phase Eight

Day 35 after signup

30% off EVERYTHING is here!

Beat the Black Friday rush

Why it works

  • Lead with the discount deadline to make the offer and its urgency clear immediately.
  • Pair the main shopping action with a secondary in-store event invitation to give readers another way to engage.

How it is built

  1. Category navigation
  2. Deadline-led offer
  3. Shopping call to action
  4. Store event invitation
  5. Discounted category links
  6. Delivery and policy details
Email copy

DRESSES CLOTHING NEW IN Free standard UK delivery over £150   DON'T MISS OUT, THE CLOCK IS TICKING... Your access to 30% Off Everything* ends tomorrow. From statement occasionwear to beautifully crafted everyday essentials, now is the time to secure the pieces that will work hardest in your wardrobe. SHOP 30% OFF NOW SHOP 30% OFF NOW Join us TODAY to celebrate the launch of our party collection. -Complimentary fizz while you shop -Special gift for the first 50 customers spending £100 or more -Competition to win your party look -30% Off* FIND YOUR LOCAL STORE Participating stores: Leeds, Manchester, Cribbs Causeway, White City, Bluewater, Edinburgh, Braehead and Stratford. *T&Cs Apply 30% OFF DRESSES 30% OFF COATS 30% OFF NEW IN 30% OFF PARTYWEAR 30% OFF KNITWEAR 30% OFF ALL CLOTHING Extended Christmas Returns Until 16th January   Store Finder Delivery Privacy Policy T&Cs Contact us *This offer is valid on full priced products (the “Offer”). The Offer is valid on phase-eight.com and in Phase Eight free standing stores until 23:59 GMT on Sunday 1st November. The Offer is not transferable and cannot be exchanged for cash. The Offer is only redeemable against full-priced items and excludes Sale items. The Offer cannot be used in conjunction with any other offers. If you return any products purchased with the Offer, you will receive a refund of the Offer amount paid. If you have issues downloading this email, click to View Online. To stop receiving marketing emails from Phase Eight please click to Unsubscribe. Phase Eight (Fashion & Designs) Limited Registered address: 41 Lothbury, London EC2R 7HG. Registered in the UK (#01735454)

Brand
Phase Eight
Industry
Other · Womenswear
Type
Promotional
Email
Seasonal campaign
Sent
Day 35 after signup
Sent at
Sat, 7:21 AM UTC
From
Phase Eight Black Friday <newsletter@mail.phase-eight.com>
Sent with
Mailgun
CountdownFree shipping
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 37 links
Length
271 words · 1 min read
Images
9, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
British English
Fonts
Lato, Tahoma
Dark mode
No custom styles

Colors

  • #fef680
  • #ffffff
  • #4f4f4f
  • #000000
Yellow emailsLight emails

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