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Email examplesBrandsPatagoniaProduct launch

Patagonia Mountain Minded collection launch

Introduces Patagonia’s vintage-inspired Mountain Minded collection with a grid of featured products. A behind-the-scenes video adds context about the collection’s history and design.

Patagonia

Day 11 after signup

Vintage styles for the mountain minded

Plus, a behind-the-scenes look at the Mountain Minded Collection.

Why it works

  • Frame a new collection through its inspiration and history before showing the products to give the launch a clear point of view.
  • Pair a scannable product selection with a deeper behind-the-scenes story so readers can browse or learn more.

How it is built

  1. Shipping offer
  2. Collection introduction
  3. Featured product grid
  4. Behind-the-scenes story
  5. Video call to action
  6. Shipping terms and footer
Email copy

Free Shipping on Orders over $99* The mountains are a state of mind. Our new collection celebrates the early days of the 1980s when we created some of our first snow styles. Throwback labels, vintage colors, heritage designs. Grab a dose of stoke from where it all began. Explore New Arrivals Men's Lightweight Synchilla® Snap-T® Fleece Pullover Black Hole® Duffel 55L Kids' Retro-X® Fleece Jacket Maclure Snow Touring Hat Women's Long-Sleeved Hut Tripper Easy-Cut T-Shirt Shop We interrupted our snow product director’s siesta so he could tell us about the new Mountain Minded collection. Who’s it for? Why does the label look familiar? And how the heck did Yvon get that ski chair to stand up? Watch Photos: (Top) Connor Ryan takes off the ski boots and catches some Z’s after a ski tour on Iconoclast Mountain near Rogers Pass in British Columbia. JOEY SACKETT (Bottom) Mitch Bloom, the cat in the hat who designs our product graphics, shows a photo of Yvon Chouinard sitting in his gravity-defying Mountain Lounger. PATAGONIA ARCHIVES *Free Shipping details: If your order meets or exceeds the amount advertised on the website, you qualify for free ground shipping. Choose the FREE delivery option (up to 10 business days) at checkout or over the phone at 800-638-6464. This offer is valid for orders shipped to addresses in the United States and all U.S. Territories only, not valid for international orders. The free shipping option is not valid for gift cards, Patagonia Outlet stores, Worn Wear® orders, surfboards, or with Pro, Team and Group Sales. Patagonia Customer Service 8550 White Fir St Reno, NV 89523 | Help Center Email Preferences This email was sent to you@example.com Update My Preferences | Unsubscribe View on web | © 2026 Patagonia, Inc.

Brand
Patagonia
Industry
Ecommerce · Outdoor apparel and gear
Type
Promotional
Email
Product launch
Sent
Day 11 after signup
Sent at
Tue, 3:01 PM UTC
From
Patagonia <funhogs@na.patagonia.com>
Sent with
SendGrid
Product gridFree shippingVideo
All product launch email examples

Breakdown

Main button
“Free Shipping on Orders over $99*”
Calls to action
2 buttons, 24 links
Length
291 words · 1 min read
Images
16, incl. a GIF
Layout
Single column · Visual
Voice
Inspirational
Language
English
Fonts
RidgewayEmail, Arial, Helvetica
Dark mode
No custom styles

Colors

  • #283377
  • #ffffff
  • #999999
  • #f2f2e5
  • #000000
Blue emailsLight emails

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