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Email examplesBrandsPatagoniaProduct launch

Patagonia Heyes Peak collection launch

Introduces the Heyes Peak jacket, hoody and parka with details on their materials and adaptable features. It pairs the product showcase with an outdoor story and a free-shipping offer.

Patagonia

Day 17 after signup

Meet the Heyes Peak collection: made for mixed weather

Plus, a glorious ode to leaf peeping on two wheels.

Why it works

  • Open with the collection’s use case and core benefits before presenting individual products, so readers understand the range first.
  • Pair product details with a related editorial story to give the campaign an outdoors-focused context beyond shopping.

How it is built

  1. Shipping offer
  2. Collection introduction
  3. Product feature blocks
  4. Outdoor story feature
  5. Shipping terms and footer
Email copy

Free Shipping on Orders over $99* Designed for shoulder-season adaptability, daily wear and just-right warmth, the Heyes Peak Jacket, Hoody and Parka are what you grab after a chilly surf or frosty mountain ramble. They feature layer-friendly linings, recycled polyester insulation and durable shell fabrics. Women’s Men’s Women’s Heyes Peak Parka Extra coverage and a two-way zipper for thermal regulation and unrestricted movement. Shop Women’s Heyes Peak 3-in-1 Parka Wear it as an insulated waterproof parka in cold, wet weather. When it’s cool but dry, wear the insulated zip-out jacket. Or, wear the shell alone as a raincoat. Women’s Casual Jackets Men’s Casual Jackets Men’s Heyes Peak 3-in-1 Parka Shop Men’s Heyes Peak Hoody & Jacket Regular fit allows easy layering; elastic binding on cuffs and drawcord- adjustable hem seal in warmth. Men’s Casual Jackets By Ryan Dunfee Rolling through a full-scale sensory rebellion in New England. Read the Story Photos: (Top) Vanessa Bustamante and Gloria Goñi-McAteer enjoy a crisp mountain morning during a fly fishing expedition in Chile’s Aysén region. ANDREW BURR (Bottom) Brooks Curran pops out of the ferns to glimpse the fiery foliage surrounding East Burke, Vermont, before dropping back for more hero dirt. DAVE TRUMPORE *Free Shipping details: If your order meets or exceeds the amount advertised on the website, you qualify for free ground shipping. Choose the FREE delivery option (up to 10 business days) at checkout or over the phone at 800-638-6464. This offer is valid for orders shipped to addresses in the United States and all U.S. Territories only, not valid for international orders. The free shipping option is not valid for gift cards, Patagonia Outlet stores, Worn Wear® orders, surfboards, or with Pro, Team and Group Sales. Patagonia Customer Service 8550 White Fir St Reno, NV 89523 | Help Center Email Preferences This email was sent to you@example.com Update My Preferences | Unsubscribe View on web | © 2026 Patagonia, Inc.

Brand
Patagonia
Industry
Ecommerce · Outdoor apparel and gear
Type
Promotional
Email
Product launch
Sent
Day 17 after signup
Sent at
Mon, 3:03 PM UTC
From
Patagonia <funhogs@na.patagonia.com>
Sent with
SendGrid
Product gridFree shipping
All product launch email examples

Breakdown

Main button
“Free Shipping on Orders over $99*”
Calls to action
1 button, 24 links
Length
317 words · 1 min read
Images
11
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
RidgewayEmail, Arial, CopernicusEmail
Dark mode
No custom styles

Colors

  • #d0b875
  • #ffffff
  • #ba9d56
  • #999999
  • #e5e3d8
Yellow emailsLight emails

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