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Learn why qualification matters, which referral KPIs to track and how to align partner strategy with your GTM motion.
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ECOSYSTEM NEWS IN YOUR INBOX SEPTEMBER 30, 2026 DEEPER DIVES How to Match the Right Partners to the Right GTM Motion Product-led and sales-led motions need different partner strategies. This guide breaks down how affiliates, creators, referral partners and resellers fit into PLG and SLG — and how to align incentives, enablement and metrics so partners support the way your company actually sells. Match your motion 🤝 FEATURES B2B Referral Program Metrics To Track in 2026 Only 30 per cent of B2B businesses have a formal referral program — and even fewer know which metrics to track. This guide unpacks the most important B2B SaaS KPIs for referral program success, from CAC to NRR. Measure referral impact ⚖️ DEEPER DIVES Guide: SaaS OKRs That Drive Growth OKRs help teams align around clear goals, measurable outcomes and stronger performance. This guide breaks down how to set objectives and key results, track progress and keep teams focused on what matters. Plan your OKRs 📊 PODCAST Advice: Don’t Scale Too Early Marco Papa, Director of Channels and Alliances at Metaflo Technologies, has simple advice for partner leaders: qualify hard, prove the motion and scale what works. Because once the wrong partners are onboarded, small mistakes become much harder to correct. Listen to the episode → WORD OF THE WEEK Objectives and Key Results (OKR) Noun OKRs are a goal-setting framework widely used in the SaaS industry. The objectives define what you want to achieve, while key results are specific, measurable metrics to track progress and let you know when you've achieved the objectives. OKRs align teams, help to focus business efforts and drive performance results. See the full definition Discover PartnerStack: the platform for every partner Join our daily demo and discover how to scale with affiliate, influencer, referral and reseller partnerships. Register now Learn from the best with PartnerStack's Partner Playbook Partner Playbook is a free collection of actionable insights from experts in our ecosystem running best-in-class partner programs. Explore the plays Did you find this issue of Win-Win helpful? PartnerStack, 20 Victoria St, 8th Floor, Toronto, ON M5C 2N8 Unsubscribe Manage preferences