Parcel onboarding

6 emails over 7 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Parcel! 👋
Day 0Same day
Email 2 · OnboardingYour introduction to the Code EditorGet to know the free editor.
Day 11 day later

What each email does

Day 0First emailWelcomeWelcome to Parcel! 👋Parcel welcomes new subscribers, explains the email-building problems behind the product, and asks what brought them to the platform.
Day 0Same dayOnboardingYour introduction to the Code EditorParcel introduces its Code Editor and Visual Editor, then points the new user to a walkthrough of the editor’s features. It closes by inviting them to reply with questions.
Day 1

OnboardingDesign systemsParcel introduces email design systems as a way to keep campaign text on brand and points new users to a setup guide. It ends with a question about the reader’s current workflow.

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