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Email examplesBrandsPandoraSeasonal campaign

Pandora Halloween Buy 2, Get 1 Free campaign

Pandora pairs Halloween costume inspiration with jewelry suggestions for several character styles. The email promotes a limited-time buy-two-get-one-free offer and links to shop each collection.

Pandora

Day 15 after signup

Spooky season calls for Buy 2, get 1 free 👻

Find the charms to complete your perfect costume.

Why it works

  • Lead with a seasonal theme that gives the offer a useful shopping context.
  • Organize product suggestions around distinct customer styles to make browsing feel guided.
  • Keep a clear shopping action beside each recommendation, then place detailed offer terms at the end.

How it is built

  1. Seasonal style headline
  2. Costume inspiration intro
  3. Character-based product sections
  4. Shopping calls to action
  5. Offer terms and footer links
Email copy

View in browser DRESS THE PART. WEAR THE JEWELS. Every Halloween costume tells a story, and every story deserves the right finishing touch. Whether you're channeling something dark and mystical, moody and romantic, sleek and sly, or bold and commanding, the right piece pulls it all together. Here's your style guide to get fully into character. SHOP HALLOWEEN STYLES SHOP HALLOWEEN STYLES THE WITCH Cast a little magic. SHOP NOW THE MYSTIC Sprinkle a little stardust. SHOP NOW THE MOON GODDESS Shine like the stars. SHOP NOW THE DARK ROMANTIC Wear your heart on your sleeve. SHOP NOW TAKE IT TO THE GRAVE Engravable pieces for your perfect costume. SHOP NOW Buy online and pick up in store Size guide 30-day returns Pandora credit card Offer valid 10/14/2026 - 10/21/2026 online at pandora.net. Buy two (2) eligible jewelry items and receive one (1) eligible jewelry item of equal or lesser value than the lowest-priced qualifying item purchased at no additional charge. Excludes 14k Gold, Pandora Lab-Grown Diamonds, Pandora Talismans, Pandora and Bridgerton, Pat McGrath x Pandora, Pandora Cares protection plans, engraving fees, non-jewelry items, and gift card purchases. Limit three (3) free items per transaction. Cannot be combined with other offers, coupons, or discounts. Not valid on prior purchases. Void where prohibited. Product not for resale. My Pandora Terms and Conditions Pandora Jewelry LLC, 250 W. Pratt Street, Baltimore, MD 21201. Unsubscribe New Gifts My Pandora Store Locator Contact Us Privacy Policy View in browser

Brand
Pandora
Industry
Ecommerce · Jewelry
Type
Promotional
Email
Seasonal campaign
Sent
Day 15 after signup
Sent at
Fri, 12:47 PM UTC
From
Pandora <news@official.pandora.net>
Sent with
Mailgun
Product grid
All seasonal campaign email examples

Breakdown

Main button
“SHOP HALLOWEEN STYLES”
Calls to action
11 buttons, 54 links
Length
249 words · 1 min read
Images
27
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
GothamSSm, GothamSSm-Semi
Dark mode
Custom dark styles

Colors

  • #ff93a0
  • #ffffff
  • #211710
  • #000000
Pink emailsLight emails

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Good things come in threes. Buy 2, get 1 FREE.*

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Pick two favorites, get one on us

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[First name], don't sleep on your exclusive 10% off 💝

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Day 6 after signup·Part of a sequence

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