Hey [First name],
This email has one job: getting to your inbox. The guide it points to lives on our site, where you can still find it next year. That split is the idea behind our newest post.
Most “start a paid newsletter” advice jumps straight to which platform to sign up for. The Paid Newsletter Playbook starts with the harder question: what is worth paying for, week after week?
The part I’d read first is the free and paid split. Your free tier is your marketing engine, and your paid tier is the reason someone upgrades. The playbook lays out three patterns that work, and makes the case for picking one and sticking with it for at least three months. Change the rules too often, and free readers learn to wait you out.
You’ll also find:
- Five newsletter formats that convert, and how to choose yours
- How to pick a cadence you can actually keep
- The three things that most often kill a paid newsletter
- The PMPro setup: a four-tier level structure, your email platform connection, and a publish-day workflow from draft to inbox
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Talk soon,
Kim Coleman
Co-Founder, Paid Memberships Pro
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