Mida
Day 3 after signup
A Mida Use Case: Helping shoppers choose between ten carry-ons
Why it works
- Start with a specific shopping problem so readers understand the context before introducing the proposed experience.
- Explain the solution through concrete choices and the information shoppers receive in the result.
- Use one prominent call to action for the full breakdown, then place the broader resource reminder in a brief postscript.
How it is built
- Personalized greeting
- Use case introduction
- Problem and solution
- Primary resource link
- Library reminder
Email copy
This week: A "What matters most on your trips?" picker for Monos' carry-on collection Hey [First name] [First name], This week, we take a look at Monos, where ten carry-on models appear as cards with only a name, price and colour count, and the FAQ answers "which one?" with a link to a blog post. So shoppers research off-site and sometimes buy the wrong size ("I should have bought the smaller Carry-On"). We looked at what happens when shoppers pick up to two priorities, like Airline fit, Lightest or Most room, and get a best-match result with a photo, the reason and key specs. Every carry-on wins on something, so the range feels like a choice, not a puzzle. Head to our Test Ideas page for the full breakdown, demo video, and the experiment we built in MidaGX. Read the Full Use Case P.S. Our library of use cases are live on our Test Ideas page — Every breakdown, demo video, and experiment we've built is there whenever you need inspiration for your next test. The email was sent to you@example.com. To no longer receive these emails, unsubscribe here.