Pact welcome series

Pact starts with two welcome emails on day 0, and both include a 15% first-purchase offer. The first uses the subject "Welcome! Here's 15% Off" and invites subscribers to shop organic clothing. The second uses "Want 15% off? You got it!" and links to Pact’s clothing collections; its preview text also invites readers to take a peek at top-rated styles.

Their roles overlap, but the framing changes slightly. One establishes the welcome and the organic clothing collection, while the other confirms the offer and adds a browse prompt. For your own sequence, a repeated new-subscriber incentive can be paired with a different reason to continue, such as product discovery.

On day 1, Pact sends a feature tip email, "Why Cotton Makes a Better Sweater". Its content explains organic cotton as a softer, breathable alternative to wool, with emphasis on texture, warmth, and avoiding wool itch. This provides product information before another collection message arrives.

On day 2, Pact sends two onboarding emails with different jobs. "Treat Yourself to Something New" introduces fall clothing, including sweaters, twill pants, dresses, and other essentials. "Only the Best for You 💚" shifts to Pact’s organic cotton categories and includes the 15% new-buyer offer. The sequence therefore moves from material education to a seasonal assortment and then to organic cotton clothing categories.

After the two day-2 onboarding emails, Pact sends its final email on day 4: "Your 15% Off is Expiring Soon". Its preview text is "Use it today or lose it later.", and the content reminds new subscribers that their 15% welcome discount is expiring soon and encourages them to use it before it is gone.

The sequence shows a staged welcome path: introduce the incentive, explain a product benefit, expand the browsing options, reinforce the organic cotton offering, and close with urgency. The incentive appears in both opening messages, returns in the organic cotton onboarding email, and becomes the focus of the final activation nudge.