Outschool onboarding

8 emails over 16 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Outschool!We saved something special for you — open to claim your welcome gift.
Day 11 day later
Email 2 · Activation nudgeWhat parents are saying about OutschoolHear what parents love the most about our learning experience.
Day 21 day later

What each email does

Day 0First emailWelcomeWelcome to Outschool!Welcomes new subscribers to Outschool, introduces its live online classes, and offers a discount on a first class. It highlights several popular classes and invites families to explore more.
Day 11 day laterActivation nudgeWhat parents are saying about OutschoolOutschool shares parent testimonials to encourage a new subscriber to browse classes and try a first class. It includes a discount for the first purchase.

OnboardingTop-rated classes your kid can start this weekIntroduces popular classes to help a new subscriber choose a first class. It pairs recommendations with a first-class discount and a booking call to action.

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