Our Place
Day 24 after signup
A Note to Start Black Friday
Morgan here with the details
Why it works
- Lead with the seasonal sale and its main savings so readers understand the offer right away.
- Use a short list of product categories to help shoppers decide where to browse.
- A named sign-off makes campaign copy feel more personal, while clear terms explain the offer boundaries.
How it is built
- Personal greeting
- Sale announcement
- Category suggestions
- Loyalty reward offer
Email copy
Hi there, Our biggest sale of the year just started, and I wanted you to get everything on your list. The savings are sitewide, and our biggest discount is 68% off!* If you’re not sure where to start, here are a few categories to inspire your haul: Cookware, for the pans you’ll use every night. Appliances, to maximize your counter space. Bestsellers, to see what everyone else loves. We're also hosting a limited-time offer for home-cooks. When you spend $350, Get $30 in bonus loyalty rewards to put toward a future order. Happy shopping, and happy cooking. Morgan Head of Customer Experience, Our Place *with bundle and sale savings. Sale valid on products purchased directly from Our Place online through November 30, 2026 at 11:59 PM PT. Cannot be combined with other offers. Not valid on previous purchases or redeemable for cash. Sale may be terminated or restricted at any time and may be subject to additional exclusions or restrictions. Offer applied at checkout. See full terms. You received this email from Our Place US. If you would like to unsubscribe, click here.