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Email examplesBrandsOriginal GrainSeasonal campaign

Original Grain Black Friday gift guide

The email highlights six watches as holiday gift picks, with product details and customer ratings. It promotes Black Friday early access with up to 47% off and links to shop the featured watches and other collections.

Original Grain

Day 2 after signup

Our six holiday picks (and why)

Six gifts Ryan and Andrew would give, and why.

Why it works

  • Frame a seasonal promotion as a useful gift guide, so the offer sits alongside specific recommendations rather than standing alone.
  • Give each product a concise description and customer rating to help readers compare options quickly.
  • Use a consistent shop button for each recommendation, then provide broader collection links for readers who want to explore further.

How it is built

  1. Early access offer
  2. Gift guide introduction
  3. Six watch recommendations
Email copy

BLACK FRIDAY EARLY ACCESS · UP TO 47% OFF Every year people ask what we’d give. So here are the six we’d wrap first, from the watch we wear most to the collabs we’re proud of. Ryan & Andrew Charred whiskey barrel wood and a skeleton dial over an automatic movement. It winds itself on his wrist, so it never needs a battery. ★★★★★ 4.9 · 374 REVIEWS SHOP THE WATCH A deep green dial with charred whiskey barrel wood and a working chronograph. It looks like the season. ★★★★★ 4.9 · 75 REVIEWS SHOP THE WATCH Officially licensed with Jack Daniel's, in our classic 46mm barrel case. A whiskey man's everyday watch. ★★★★★ 4.9 · 285 REVIEWS SHOP THE WATCH African sapele wood and a black dial in our classic 42mm barrel case. It goes with everything he owns. ★★★★★ 4.9 · 273 REVIEWS SHOP THE WATCH Cameroon ebony and stainless steel, made with Taylor Guitars. For the guy who plays. ★★★★★ 4.9 · 376 REVIEWS SHOP THE WATCH Officially licensed with Jack Daniel's, in charred barrel wood and black steel. For the guy who already has a favorite pour. ★★★★★ 5.0 · 107 REVIEWS SHOP THE WATCH SHOP EARLY ACCESS Every watch ships in a premium wood watch box, ready to give. BEST SELLERS LIMITED EDITION GIFT BUNDLES FINAL SALE WATCH GIFTING QUIZ Contact Us | View in Your Browser | Unsubscribe 4833 SANTA MONICA AVE. #7309 SAN DIEGO, CA 92167 © 2026 ORIGINAL GRAIN. ALL RIGHTS RESERVED. Respect isn’t given. Legacy isn’t handed to you. Just like an Original Grain watch, it has to be hard earned.

Brand
Original Grain
Industry
Ecommerce · Watches and accessories
Type
Promotional
Email
Seasonal campaign
Sent
Day 2 after signup
Sent at
Thu, 8:22 AM UTC
From
Original Grain <no-reply@originalgrain.com>
Sent with
SendGrid
Founder voiceProduct grid

See this email for your brand

Try it
Ratings and product links
  • Gift-ready packaging note
  • Collection links
  • Social proof
    All seasonal campaign email examples

    Breakdown

    Main button
    “SHOP THE WATCH”
    Calls to action
    12 buttons, 30 links
    Length
    259 words · 1 min read
    Images
    23
    Layout
    Multi-column · Visual
    Voice
    Personal note
    Language
    English
    Fonts
    Montserrat, Helvetica, Georgia
    Dark mode
    No custom styles

    Colors

    • #f2b932
    • #000000
    • #ffffff
    Yellow emailsDark emails

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