Orgain welcome series

7 emails over 13 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Orgain 💚Open for your 20% discount code
Day 22 days later
Email 2 · Onboarding👋 Tell us about yourselfWhat interests you?
Day 42 days later

What each email does

Day 0First emailWelcomeWelcome to Orgain 💚Welcomes new subscribers, explains what they can expect from the email list, and offers a discount on their first purchase. It also introduces the brand story and invites subscribers to create a rewards account.
Day 22 days laterOnboarding👋 Tell us about yourselfOrgain invites the new subscriber to update their preferences so future communications can reflect their interests. It also includes links to the brand story, recipes, and shop.

OnboardingSo, why shop online?Introduces reasons to shop directly from Orgain, highlighting product selection, rewards, subscriptions, recipes, and payment options. It directs readers to popular product categories and the brand story.

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