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Email examplesBrandsOnlookWelcome

Onlook waitlist welcome email

Onlook confirms the recipient has joined its waitlist and says the team will reach out when there is an opportunity to try the product. It points them to the team’s writing while they wait.

Onlook

Day 0 after signup

◼️ You're on the Onlook waitlist

A sneak preview of what's to come in Onlook

Why it works

  • Confirm the signup immediately so recipients know their request was received.
  • Use a brief product vision to explain what the team is building and build anticipation.
  • Offer one relevant next step for the waiting period, then close with a human sign-off.

How it is built

  1. Waitlist acceptance headline
  2. Personalized confirmation
  3. Product vision introduction
  4. Reading recommendation
  5. Team sign-off
Email copy

You've been cordially accepted to the Onlook Waitlist [First name], We have received your interest in Onlook, and will be reaching out in the coming weeks with an opportunity to try Onlook for yourself. We've been hard at work building an interface for AI-native designers to craft exceptional experiences on top of real codebases, and we can't wait to share it with you. In the meantime, you can follow the history of what we've been building by reading our past investor updates and our writing on the future of design and development. Read Onlook's Substack We'll be in touch, Daniel & the Onlook Team You are receiving this email because you opted in to joining the Onlook waitlist via our site. Want to change how you receive these emails? You can unsubscribe from this list. Onlook 311 Elm St STE 270 #1893 Cincinnati, OH 45202

Brand
Onlook
Industry
SaaS · AI design software
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Fri, 9:50 AM UTC
From
Daniel <daniel@onlook.com>
Sent with
Amazon SES
PersonalizedSingle CTA
All welcome email examples

Breakdown

Main button
“Read Onlook's Substack”
Calls to action
1 button, 2 links
Length
144 words · Under a minute
Images
1
Layout
Single column · Balanced
Voice
Friendly
Language
English
Dark mode
No custom styles

Colors

  • #0670db
  • #ffffff
  • #000000
Blue emailsLight emails

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