OneSignal onboarding

7 emails over 13 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to OneSignal 🎉
Day 44 days later
Email 2 · OnboardingYou’re 10 min from sending your first messageHere are the steps to get setup in OneSignal today
Day 62 days later
Email 3 · Activation nudgeWhat installing the OneSignal SDK unlocksConnect your app to OneSignal and start building your messaging program.
Day 93 days later
Email 4 · Feature tipBe the best notification users seeMobile push maximizes reach and secures loyal users
Day 9Same day
Email 5 · Activation nudgeStuck on SDK install?Start sending in OneSignal today. We can walk you through it.
Day 112 days later
Email 6 · OnboardingThree channels, one large jump in engagementIn-app, mobile push, and web push are better together.
Day 132 days later
Email 7 · Feature tipTry asking your built-in lifecycle teammateUse OneSignal AI to improve efficiency and results

What each email does

Day 0First emailWelcomeWelcome to OneSignal 🎉Welcomes new subscribers and introduces OneSignal’s tools for engaging users across multiple channels. It points new users to platform-specific quickstart guides and account setup, with support available by reply.
Day 44 days laterOnboardingYou’re 10 min from sending your first messageGuides a new OneSignal user through installing and initializing the SDK so they can connect an app and send their first message.
Day 62 days laterActivation nudgeWhat installing the OneSignal SDK unlocksOneSignal reminds a new account holder that the SDK is not installed yet and explains what setup will enable. It directs them to the setup guide and prompts them to continue.
Day 93 days laterFeature tipBe the best notification users seeExplains how mobile push notifications can support onboarding, retention, and habit-building. Prompts readers to use mobile push in OneSignal.
Day 9Same dayActivation nudgeStuck on SDK install?OneSignal reminds a new user that their SDK is not live and offers installation, troubleshooting, and platform-specific resources. It encourages them to finish setup and send a test message.
Day 112 days laterOnboardingThree channels, one large jump in engagementExplains how in-app, mobile push, and web push messaging complement one another, with examples of when each channel is useful. Encourages the reader to start messaging and enable all three channels.
Day 132 days laterFeature tipTry asking your built-in lifecycle teammateIntroduces OneSignal AI as a teammate for lifecycle marketing tasks and explains how it can help with segments, workflows, cross-platform messaging, and analytics. A single call to action invites the reader to try it.

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