Omnisend
Day 4 after signup
Steal a professional spammer's $18K trick
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Update on the autumn situation: I'm still yet to slip and oh-so-graciously splatter on the ground thanks to a rogue wet maple leaf. I'm also still yet to get myself a pumpkin spice latte (even though I don't drink coffee). And, most importantly, I'm still waiting on this whole "sweater weather" everyone keeps promising me. In fact, what is this weather, exactly??? Anyway, the weather can keep me waiting. This month's newsletter won't: 1. One email to 1,676 people beat a whole month of campaigns 2. Your Claude and Omnisend dream team, explained 3. Halloween is basically BFCM's warm-up act One email to 1,676 people beat a whole month of campaigns Karolina from Enflow Digital was once called a professional spammer. Her take: after this many years in the industry, it'd be sad not to be a professional. Iconic. Before last Black Friday, she noticed 36% of one skincare brand's customers had placed more than six orders, so they sent a separate campaign just to those regulars. It reached 1,676 people, hit a 59.8% open rate, and brought in almost $18K, more than their usual four monthly campaigns combined. She walks through the whole thing in the video. See how one small send carried the month Your Claude and Omnisend dream team, explained If Claude is already your go-to for, well, everything, here's some good news: connected to your Omnisend account, it can work with your actual data. Campaigns, automations, forms, revenue, all of it. It can even build a segment or put together a draft campaign for you. A draft, so you're still the one who hits send (as it should be). Our new guide walks you through the setup and eight things worth trying. Consider it your shortcut to the good stuff. See what the two can do together Halloween is basically BFCM's warm-up act Before BFCM takes over everyone's inbox, there's Halloween, and it's a surprisingly good place to test things out. Halloween emails get 14.7% higher open rates than the average promo, and 40% of shoppers say they've bought something because of one. So here are 10 real examples to steal from, from mystery discounts and themed bundles to a very convincing "this regular black dress is now a witch costume" move. Plus a few tips on what not to do. Mainly, please don't leave your pumpkin pop-up running until December. Get spooky (strategically) You've got enough exciting stuff to worry about. Let email marketing be the easy part. - Aiste and the Omnisend Team Omnisend, Gateway Tower, 32 Western Gateway, London, UK Unsubscribe