Olive Garden onboarding

4 emails over 2 days, counted from the day we signed up.

Day 0First email
Email 1 · WelcomeWhen you're here, you're familySo, welcome 🤗
Day 0Same day
Email 2 · WelcomeYour free eClub gift is INSIDEAn extra "thank you" for joining.
Day 22 days later

What each email does

Day 0First emailWelcomeWhen you're here, you're familyOlive Garden welcomes a new eClub subscriber with brand messaging and links to browse the menu, order online, find locations, or join the waitlist.
Day 0Same dayWelcomeYour free eClub gift is INSIDEOlive Garden welcomes new eClub members with a free appetizer or dessert offer when they purchase an adult dinner entrée. The email includes a coupon code, expiration date, and redemption terms.

OnboardingWith so many ways to enjoyAn early journey email introducing subscribers to ways to enjoy Olive Garden, including dining in, ordering online, joining a waitlist, and finding locations.

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