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Email examplesSequencesNuuly

Nuuly welcome series

11 emails over 20 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · Welcome$28 OFF YOUR FIRST MONTHHere's to the beginning of a beautiful relationship.
  2. Day 11 day later
    Email 2 · WelcomeYOUR NUULY WELCOME PACKAll you need to know about us.
  3. Day 1Same day

What each email does

  1. Day 0First emailWelcome$28 OFF YOUR FIRST MONTHWelcomes new subscribers with an offer on the first month of Nuuly’s clothing rental subscription. It directs readers to join and explains the promotion’s eligibility and terms.
  2. Day 11 day laterWelcomeYOUR NUULY WELCOME PACKInvites the new subscriber to join Nuuly and explains a discount on the first month of its rental subscription. It also outlines recurring billing, eligibility, and offer expiration terms.
Email 3 · WelcomeRENT MADEWELLDoing classic + cool like no one else.
  • Day 21 day later
    Email 4 · OnboardingBOOKMARK STYLES YOU LOVECurate your Nuuly Closet.
  • Day 31 day later
    Email 5 · Activation nudgeNUULYERS ❤️ NUULYINGHear what people love about renting.
  • Day 41 day later
    Email 6 · Activation nudgeSAVINGS + CUTE OUTFITS AWAITJoin now to get $28 off your first month.
  • Day 4Same day
    Email 7 · Activation nudgeTHE HOLIDAY DRESS PREVIEW + $28 OFFGet party looks w/ code TRYNUULY.
  • Day 62 days later
    Email 8 · Activation nudge“CHIC MATADOR” + $28 OFF YOUR 1ST MONTHCharge at those savings.
  • Day 82 days later
    Email 9 · Activation nudgeYOU’LL LIKE THESE JEANSYour kind of denim.
  • Day 157 days later
    Email 10 · Activation nudgeSTUFF YOUR CALENDAR 🦃 + $28 OFFGobble up these good looks.
  • Day 205 days later
    Email 11 · Activation nudgePICKS (+ $28 OFF) FOR YOUThese are sooo you.
  • Day 1
    Same day
    WelcomeRENT MADEWELLNuuly showcases a curated selection of clothing and invites new subscribers to join its monthly rental service. It includes a discount on the first month and explains the offer terms.
  • Day 21 day laterOnboardingBOOKMARK STYLES YOU LOVENuuly suggests styles to bookmark and organize in a personal closet, grouped by occasion. It closes with an invitation to join and a first-month discount offer.
  • Day 31 day laterActivation nudgeNUULYERS ❤️ NUULYINGA testimonial-led message highlights what people love about renting and encourages readers to join Nuuly. It pairs the invitation with a first-month discount and clear offer terms.
  • Day 41 day laterActivation nudgeSAVINGS + CUTE OUTFITS AWAITEncourages the new subscriber to join Nuuly with $28 off the first month. The offer includes a subscription deadline and explains that the regular monthly charge applies afterward.
  • Day 4Same dayActivation nudgeTHE HOLIDAY DRESS PREVIEW + $28 OFFPreviews holiday dresses and encourages the recipient to join Nuuly with a discount on the first month. It includes the offer code and subscription terms.
  • Day 62 days laterActivation nudge“CHIC MATADOR” + $28 OFF YOUR 1ST MONTHNuuly encourages the recipient to start a clothing rental subscription with a discount on the first month. A join call to action is paired with offer terms and the recurring monthly price.
  • Day 82 days laterActivation nudgeYOU’LL LIKE THESE JEANSNuuly recommends denim and encourages the recipient to start a rental subscription with a discount on the first month. The email includes the offer terms and a prompt to join.
  • Day 157 days laterActivation nudgeSTUFF YOUR CALENDAR 🦃 + $28 OFFNuuly uses a playful seasonal style pitch and a first-month discount to encourage the subscriber to join its clothing rental service.
  • Day 205 days laterActivation nudgePICKS (+ $28 OFF) FOR YOUNuuly highlights clothing picks and offers new subscribers $28 off their first month. A Join Now call to action leads into the subscription offer.
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