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Email examplesBrandsNotinoSeasonal campaign

Notino Black Friday offers email

Promotes Black Friday discounts, free gifts, and brand-specific offers across beauty and fragrance products. It also features recommended products and highlights the Notino app.

Notino

Day 38 after signup

Up to 33% off! Black Friday discounts are soaring 🚀

Check out our app and treat yourself

Why it works

  • Lead with the seasonal offer and explain its key terms early so readers can quickly understand how to use it.
  • Break a broad campaign into distinct offer sections, each with a clear call to action.
  • Close with product recommendations and practical app benefits to give readers more ways to continue shopping.

How it is built

  1. Offer category header
  2. Black Friday discount
  3. Free gift offers
  4. Brand-specific promotions
Email copy

FRAGRANCE OFFERS FREE GIFTS BEAUTY OFFERS Discover free gifts with your purchase to bring you joy selected products and brands Buy now The discount in valid from 9 November to 15 November 2026 for products marked with the code bfsale. The discount up to 33% is valid only in the mobile app for products marked with the code bfapp. Does not apply to products in sales or clearance sales. Black Friday: 15% discount on your whole purchase Reap the benefits of Black Friday purchases to the full. We've giving you a 15% a discount on your whole order. Fill your basket with selected products worth more than £10, enter the discount code bfsale, and purchase your beauty favourites for less. I want a discount Get a free gift with your purchase As well as our Black Friday discounts, we’re also offering free gifts with your purchase! Surprise your loved ones and get a little something for yourself too. Go shopping Choosing gifts couldn’t be easier Forget about the Christmas rush this year. We’ll help you choose Christmas gifts, from little treats to big ones that make a lasting impression. Choose on the basis of style or specific criteria. Explore Alfaparf Milano with free delivery Is styling your hair a worry for you? Alfaparf Milano will solve your problem ! The iconic Italian brand will help you enjoy your everyday care routine. Fall in love with looking after your hair all over again. Free delivery: Don't worry about delivery. Just enjoy unpacking your order. All you need to do is purchase Alfaparf Milano products worth more than £25. It’s a deal Celebrity hair care and styling A boring hairstyle isn’t acceptable, whether you’re in LA or at home. Sebastian Professional is a brand that gleefully tears established styling rules to shreds, leaving room only for pure creativity. Are you in? Then don't miss Black Friday when you can get products from this brand at an even better price. What’s more, if you spend over £45 on this brand, we'll add a free gift of your choice: A 50 ml shampoo or 50 ml conditioner from the Dark Oil collection. I want that Inspired by the power of nature and the purity of the elements Breathe in pristine nature. Le Sel d’Issey from Issey Miyake hits you with a salty, ginger-infused wave before settling into a warm accord of cedar and oakmoss. Intense, 94% natural fragrance for a man seeking depth. Choose one free gift when you spend over £65 on the brand. You can getminiature fragrances, travel-size hand cream or a toiletry bag with a 50ml shower gel. Explore Autumn shopping at good prices, free of queues and hassle What is the magic of autumn really about? A slower pace, with moments to yourself and warm fragrances which will follow you every step of the way. During Black Friday, shop for men's and women's fragrances from selected brands at better prices – calmly and with beautiful free gifts. You can look forward to miniature iconic perfumes, skincare and make-up products as well as stylish accessories from toiletry bags to luggage. Sounds amazing Full-sized serum from SKIN1004 Does the world around you stop for a moment when you're caring for your skin? Make this magical moment absolutely perfect with pure and gentle Korean cosmetics from SKIN1004. Enrich your skin routine with a full sizeserum which you will receive, completely free of charge. Just purchase products from SKIN1004 worth more than £25, and you can choose one. Explore Holidays with a touch of Italian elegance This year, swap deeply ingrained habits for something with a touch of Italian elegance. Christmas with products from Gucci holds a fresh sparkle within it, whether you bring it to life with an iconic fragrance or sensual make-up. Get a free gift of your choice with your Gucci purchase. All you need to do is purchase any 2 products from this brand. You can choose a cosmetic brush, a toiletry bag or travel case. I want that We recommend Mancera Amore Caffé eau de parfum unisex 60 ml £ 82.30 BUY NOW Ri

Brand
Notino
Industry
Ecommerce · Beauty and cosmetics
Type
Promotional
Email
Seasonal campaign
Sent
Day 38 after signup
Sent at
Mon, 11:56 AM UTC
From
Notino Black Friday <newsletter@notino.co.uk>
Discount codeProduct gridFree shipping

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  • Recommended product grid
  • App benefits
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  • All seasonal campaign email examples

    Breakdown

    Main button
    “Buy now”
    Calls to action
    14 buttons, 100 links
    Length
    838 words · 4 min read
    Images
    24
    Layout
    Multi-column · Visual
    Voice
    Urgent
    Language
    English
    Fonts
    Roboto, Helvetica
    Dark mode
    No custom styles

    Colors

    • #dc0069
    • #1d1b16
    • #ffffff
    • #000000
    Pink emailsDark emails

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