Not On The High Street onboarding

4 emails over 6 days, counted from the day we signed up.

Day 0First email
Email 1 · WelcomeIt's so good to have you hereYour 10% welcome offer is inside
Day 22 days later
Email 2 · OnboardingGot the app?It’s the best way to shop 🛍️
Day 42 days later

What each email does

Day 0First emailWelcomeIt's so good to have you hereWelcomes a new subscriber and introduces its marketplace of gifts, homeware and jewellery. It includes a 10% discount code for the recipient's first order.
Day 22 days laterOnboardingGot the app?Encourages a new subscriber to shop through the brand’s app, highlighting faster checkout, order notifications, and marketplace discovery.
Day 42 days later

Activation nudgeSet your date remindersNot On The High Street encourages a new subscriber to add their birthday in exchange for a birthday surprise, while highlighting shopping categories and app benefits.

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