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Email examplesBrandsNot On The High StreetSeasonal campaign

Not On The High Street Black Friday campaign

Promotes Black Friday offers of up to 50% off while encouraging shoppers to support independent British brands. It highlights personalised gifts and links to curated seasonal shopping edits.

Not On The High Street

Day 48 after signup

Buy nothing* this Black Friday

*Unless it’s from a small brand

Why it works

  • Pair the seasonal offer with a clear brand point of view to give the promotion a stronger angle than price alone.
  • Place the main discount message before the shopping button so readers understand the offer before choosing where to browse.
  • Follow the primary call to action with focused seasonal edits that help shoppers find relevant categories.

How it is built

  1. Seasonal category links
  2. Independent brand spotlight
  3. Black Friday offer
  4. Primary shopping button
Email copy

View online JEWELLERY CHRISTMAS BLACK FRIDAY Meet the special gifts with a personal touch by Oakdene Designs. This Black Friday, shop small and support independent British brands – with up to 50% off unique, handcrafted, and personalised pieces. Shop up to 50% off Up to 50% off pieces made and curated with care 50% off edit Secret Santa gifts Christmas homeware Free delivery Christmas pyjamas Christmas gifts Unsubscribe | Update Your Preferences | Manage Frequency | Privacy Policy Add us to your address book or ‘safe senders’ list and you’ll never miss a thing. Notonthehighstreet Enterprises Limited, Ground Floor, Templeback, 10 Temple Back, Bristol, BS1 6FL Prices are correct as of 13/11/2026

Brand
Not On The High Street
Industry
Other · Gifts and homeware marketplace
Type
Promotional
Email
Seasonal campaign
Sent
Day 48 after signup
Sent at
Fri, 11:37 AM UTC
From
Not On The High Street <info@email.notonthehighstreet.com>
All seasonal campaign email examples

Breakdown

Main button
“Shop up to 50% off”
Calls to action
7 buttons, 30 links
Length
110 words · Under a minute
Images

See this email for your brand

Try it
  • Curated gift edits
  • Footer preferences and details
  • 10
    Layout
    Multi-column · Visual
    Voice
    Inspirational
    Language
    British English
    Fonts
    Lato, SuisseNeue, SuisseIntl
    Dark mode
    No custom styles

    Colors

    • #51285f
    • #ffffff
    • #31153c
    • #202020
    • #ebcece
    Purple emailsDark emails

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