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Email examplesBrandsNixonProduct launch

Nixon Nirvana collection launch email

Introduces the Nixon x Nirvana collection with a brief nod to the band’s legacy and fan-focused design details, then directs readers to shop.

Nixon

Day 0 after signup

The Nirvana Collection - Keep the Volume Turned Up

Explore The Nirvana Collection

Why it works

  • Connect the collection to the cultural legacy of the collaboration to give the announcement an immediate angle.
  • Keep the body concise and make the next step clear with one prominent shopping call to action.

How it is built

  1. Collection headline
  2. Fan-focused description
  3. Shop call to action
  4. Preference footer
Email copy

The volume is still cranked. From unmistakable artwork to details made for true fans, the Nixon x Nirvana Collection keeps one of music’s most iconic legacies ticking. SHOP NOW Contact us or Manage Preferences or Unsubscribe Nixon Inc. 2810 Whiptail Loop West Ste 101 Carlsbad, CA 92010

Brand
Nixon
Industry
Ecommerce · Watches and accessories
Type
Promotional
Email
Product launch
Sent
Day 0 after signup
Sent at
Mon, 2:03 PM UTC
From
Nixon <hello@nixon.com>
Sent with
SendGrid
Single CTA
All product launch email examples

Breakdown

See this email for your brand

Try it
Main button
“SHOP NOW”
Calls to action
1 button, 16 links
Length
47 words · Under a minute
Images
12, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Helvetica Neue, Lato, Ubuntu
Dark mode
No custom styles

Colors

  • #1155cc
  • #2a3d4e
  • #ffffff
  • #000000
Blue emailsDark emails

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