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Email examplesBrandsNitrosendCompany news

Nitrosend open-source announcement

Nitrosend announces that it has open-sourced its mail engine, NitroMTA, and explains why the team built it. The email also shares a milestone for its Grok Bot launch and invites readers to view NitroMTA on Product Hunt.

Nitrosend

Day 1 after signup

We open-sourced Nitrosend's mail engine

It's called NitroMTA. Plus nearly a million views for Grok Bot.

Why it works

  • Lead with a brief company milestone before introducing the main announcement to give readers context without delaying the news for long.
  • Explain the reason behind the product decision, then close with one clear action and a personal invitation to reply.

How it is built

  1. Personal greeting
  2. Grok Bot milestone
  3. NitroMTA announcement
  4. Product background
  5. Product Hunt call to action
  6. Personal sign-off
Email copy

View in browser AI-Native Email Hi [First name], Big day here. We’ve just open-sourced our mail engine (more on that below), but first, a quick thank you. Grok Bot Nearly a million views. Our Grok Bot launch post has passed 940,000 views on X. Thanks to everyone who shared it. Try this in Grok Bot Prompt and setup ↗ › Read nitrosend.com/SKILL.md and do our email. Design a launch email from [your website] and send me a test. Open source · New today Meet NitroMTA. Nitrosend’s mail engine, now open source. Every email Nitrosend sends goes through a mail engine. We wanted our own: our IPs, our reputation, and a clear view of every message on its way out. So Kam built one, in Rust. Nitrosend has started sending through it, and today it’s on Product Hunt. Kam’s in the comments if you’d like to say hi or ask how it works. See it on Product Hunt → Thanks for building with us. Replies land in my inbox. Send it! George nitrosend it. nitrosend · AI-Native Email. Unsubscribe 314 Glen Osmond Road, Myrtle Bank, SA 5064, Australia

Brand
Nitrosend
Industry
SaaS · Email marketing
Type
Product update
Email
Company news
Sent
Day 1 after signup
Sent at
Thu, 8:18 AM UTC
From
George Hartley <george@nitrosend.com>
Sent with
Amazon SES
Personalized
All company news email examples

Breakdown

Main button
“See it on Product Hunt →”
Calls to action
1 button, 14 links
Length
186 words · 1 min read
Images
1
Layout
Single column · Text-heavy
Voice
Personal note
Language
English
Fonts
Inter, Helvetica Neue, SF Mono
Dark mode
No custom styles

Colors

  • #ff4d00
  • #07080a
  • #faf8f5
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