Nightwatch onboarding

3 emails over 20 days, counted from the day we signed up.

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Day 10First email
Email 1 · Trial endingYour Nightwatch trial ends in 3 days
Day 133 days later
Email 2 · Trial endingYour Nightwatch trial ends today
Day 207 days later

What each email does

Day 10First emailTrial endingYour Nightwatch trial ends in 3 daysReminds the recipient that their Nightwatch trial ends in three days and prompts them to upgrade to keep their SEO tools running. Offers help choosing a plan by reply.
Day 133 days laterTrial endingYour Nightwatch trial ends todayNightwatch reminds the recipient that their trial ends today and asks them to choose a paid plan to keep tracking rankings and access their setup. It offers help by inviting them to reply.

Trial expiredWant to continue with Nightwatch?Nightwatch tells the recipient their trial has ended and their account setup is still available. It invites them to upgrade to restore access and offers help choosing a plan.

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