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Email examplesBrandsColourpop

Colourpop email examples

Ecommerce·Cosmetics·colourpop.com
Emails
4
Sequence
1
Typical send day
Day 1
Subject length
43 characters
Sending platform
SendGrid

All Colourpop emails

Every email it sent belongs to one of these sequences.

Day 0
Day 0
Day 1
+1 more

Sequence · 4 emails over 2 days

Colourpop welcome series

Clone

Colourpop email marketing facts

How often, when and how Colourpop emails its subscribers, measured from every email we received.

Emails captured
4 emails
Received
Oct 3, 2026 to Oct 6, 2026
Automated sequences
1
First week after signup
4 emails
First 30 days
4 emails
Busiest send day
Sunday (25%)
Typical send time
Around 12 PM UTC
Subject line length
43 characters (median)
Emoji in subject lines
75%
Preview text set
100%
Discount codes
100%
Personalized emails
25%
Sending platform
SendGrid

The first 30 days after signup

Every email Colourpop sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • You're in! Welcome to the fam, ColourPop Cutie!WelcomeWelcome
    • WYA bestie? Your discount is waiting on you 🤑WelcomeWelcome
  2. Day 1

    • So…here’s the tea 🍵 (and your discount)WelcomeWelcome
  3. Day 2

    • Re: Your code expires soon! ⏳Activation nudgeActivation nudge

Colourpop's email subject lines

Every subject line and preview text, in the order they arrived.

  1. You're in! Welcome to the fam, ColourPop Cutie!Open for your coupon code ⭐Welcome·Oct 3, 2026
  2. WYA bestie? Your discount is waiting on you 🤑Discover your next obsessionWelcome·Oct 4, 2026
  3. So…here’s the tea 🍵 (and your discount)Get to know us here at ColourPop 🤝Welcome·Oct 5, 2026
  4. Re: Your code expires soon! ⏳Don't waste your 15% off 💗Activation nudge·Oct 6, 2026

Colourpop's email strategy at a glance

We captured 4 emails from Colourpop after signing up: welcome and activation nudge emails. They form 1 automated sequence you can follow day by day.

50% of its emails arrived on the day we signed up, it sends with SendGrid, its designs lean purple and all of its emails use discount code.

Its subject lines run about 43 characters.

Brand colors in its emails

  • #3e1c4a
  • #fee6f4

Send emails like Colourpop's, for your brand

Clone Colourpop's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Colourpop's emails have in common

Styles

Discount code100%Countdown100%Product grid50%Personalized25%Plain text25%

Colors

Purple100%

Sending platforms

SendGrid100%

Compare these emails across brands

  • Welcome email examples1411
  • Activation nudge email examples591

Similar Cosmetics brands

  • Benefit Cosmetics22 emails
  • Tarte14 emails
  • NARS10 emails
  • Too Faced2 emails
  • Parade76 emails
  • Urban Outfitters64 emails
  • Anthropologie59 emails
  • Christianity.com53 emails

Frequently asked questions

What email platform does Colourpop use?

Colourpop's emails in this gallery were sent with SendGrid, detected from their delivery headers.

How many emails does Colourpop send after signup?

We captured 4 emails from Colourpop across 1 sequence, 50% of them on the day we signed up.

Does Colourpop send a welcome email?

Yes. Colourpop sent 3 welcome emails. Open them above to see the subject line, preview text and full design.

When does Colourpop send its emails?

25% of Colourpop's emails arrived on a Sunday, its busiest day, and the typical email arrived around 12 PM UTC.

What kind of emails does Colourpop send?

Every email we captured from Colourpop is a lifecycle email.