Mux onboarding

6 emails over 10 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeUpload your first video in under 5 minutesWith three easy steps
Day 22 days later
Email 2 · Activation nudgeTry Mux Robots, built-in AI video toolsAutomatic chapters, summaries, key moments & translated captions
Day 42 days later

What each email does

Day 0First emailWelcomeUpload your first video in under 5 minutesMux welcomes new users and walks them through uploading a video, getting an embed code, and playing it on their site. It sets expectations for a short onboarding email series.
Day 22 days laterActivation nudgeTry Mux Robots, built-in AI video toolsMux checks in after signup because the recipient has not uploaded a video yet. It suggests starting with any clip, explains how Mux Robots can help, and offers personal guidance on the right workflow.

OnboardingWhat are you building with video?Dylan checks in a few days after signup, invites the recipient to reply with what they are building, and suggests uploading a test video as a quick first step.

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