Morgen onboarding

3 emails over 19 days, counted from the day we signed up.

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Day 11First email
Email 1 · Upgrade promptReady for your most effective week?
Day 176 days later
Email 2 · Upgrade promptKeep planning with Morgen. Your future self will thank you.
Day 192 days later

What each email does

Day 11First emailUpgrade promptReady for your most effective week?David from Morgen checks in midway through the recipient’s trial and encourages them to choose an annual plan. He also invites feedback and offers a discount on the annual plan.
Day 176 days laterUpgrade promptKeep planning with Morgen. Your future self will thank you.After two weeks of use, Morgen invites the recipient to upgrade to Pro and lists the plan’s included features. The CEO offers to answer questions and share resources.

Trial expiredRestart Morgen and save 15%Morgen lets the recipient know their trial has ended and offers a discount on an annual Pro plan. The CEO invites them to reply or join the community with questions.

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