Monrovia welcome series

3 emails over 10 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome! Thanks for joining us.We’re so happy you’re here. Our community of gardeners, growers, creators, and designers just got better now that you’ve joined us.
Day 55 days later
Email 2 · OnboardingAn Inspiring Horticultural LegacyMonrovia Nursery is the legacy of Harry Rosedale Sr., a young immigrant from Denmark. In 1926, he had a vision...
Day 105 days later

What each email does

Day 0First emailWelcomeWelcome! Thanks for joining us.Monrovia welcomes new subscribers to its gardening community and previews the inspiration and updates they can expect. It invites them to explore the blog, learn about the nurseries, and find a local retailer.
Day 55 days laterOnboardingAn Inspiring Horticultural LegacyIntroduces subscribers to Monrovia through the story of its founder and the nursery’s history of horticultural innovation. It points readers to the company mission and ways to explore plants and retailers.

OnboardingGarden Color and Design Resources Just For YouIntroduces garden design resources available to newsletter subscribers, including expert advice on the blog and a shareable guidebook. It points readers to the guide and previews more design guides to come.

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