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Email examplesBrandsMomentProduct launch

Moment Go Front Packs product launch

Moment introduces its new Go Front Packs in two sizes. The email highlights their storage, comfort, and weather-resistant design, with calls to shop the collection.

Moment

Day 0 after signup

Introducing the Go Front Packs

Carry forward.

Why it works

  • Lead with a short, memorable headline and name the new product right away so the launch is immediately clear.
  • Explain the product’s core appeal before presenting a series of concise feature-and-benefit pairs.
  • Repeat the shopping call to action after the feature details to give readers another clear next step.

How it is built

  1. Headline and product name
  2. Size options
  3. Primary shopping CTA
  4. Product introduction
Email copy

CARRY FORWARD. Introducing the Go Front Packs. Go Big (2L) or Go Small (1L). SHOP NOW Inspired by hydration and running vests, our new Go Front Packs keep your mobile gear close. Their work station main compartment is easy to open without your gear falling out. These are the mobile packs we’ve always wanted. No-bounce design Everything stays in place. Work station main compartment Easy access, nothing falls out. Dual-wing comfort Wear it on either shoulder. Lightweight & weatherproof Take it anywhere. SHOP - Go front packs Shop Moment Gear Download the App Read the Journal Contact Us | Find Us in Person Moment 30 N Gould St #46036 Sheridan, WY 82801 Manage your subscription Unsubscribe

Brand
Moment
Industry
Ecommerce · Photography gear
Type
Promotional
Email
Product launch
Sent
Day 0 after signup
Sent at
Mon, 5:06 PM UTC
From
Moment <hello@shopmoment.com>
Sent with
Mailgun
All product launch email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
5 buttons, 18 links
Length
113 words · Under a minute

See this email for your brand

Try it
  • Feature highlights
  • Closing shopping CTA
  • Footer links
  • Images
    None
    Layout
    Single column · Text-heavy
    Voice
    Informative
    Language
    English
    Fonts
    Geist, Geist Mono
    Dark mode
    No custom styles

    Colors

    • #000000
    • #ffffff
    • #1a1a1a
    Black & white emailsDark emails

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